Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   10 December 2024
   Organisation & structure

   Benchmark: Global Marketing Organisation Scale

   WFA

   WFA member benchmark exploring global marketing organisation scale

   Read more about "Benchmark: Global Marketing Organisation Scale"
2. 
   Benchmarks & surveys

   26 November 2024
   Media transformation

   Ad spend growth to slow in 2025

   Open to WFA members only

   Tom Ashby

   The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…

   Read more about "Ad spend growth to slow in 2025"
3. 
   Benchmarks & surveys

   19 November 2024

   Benchmark: Sustainable communication, advertising production and advertising behaviours

   WFA

   WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…

   Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"
4. 
   Benchmarks & surveys

   11 November 2024
   Marketing operationsMarketing procurement

   Benchmark: Scope of Work (SOW) Process

   WFA

   WFA member benchmark exploring the SOW process

   Read more about "Benchmark: Scope of Work (SOW) Process"
5. 
   Benchmarks & surveys

   30 October 2024
   Organisation & structure

   Benchmark: Global Marketing Organisation Transformation

   WFA

   WFA member benchmark exploring global marketing organisation transformation

   Read more about "Benchmark: Global Marketing Organisation Transformation"
6. 
   Benchmarks & surveys

   8 October 2024
   Marketing capabilities

   Benchmark: Sustainability Capability

   WFA

   WFA member benchmark on industry best practices for building capability specifically around sustainability topics

   Read more about "Benchmark: Sustainability Capability"
7. 
   Benchmarks & surveys

   1 October 2024
   Agency managementMarketing procurement

   Benchmark: Shopper Marketing

   WFA

   WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

   Read more about "Benchmark: Shopper Marketing"
8. 
   Press releasesBenchmarks & surveys

   25 September 2024
   Self-regulationMarketing law

   Co-operation between marketing and policy experts reaches unprecedented levels in Latin America

   WFA

   Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA…

   Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"
9. 
   Benchmarks & surveys

   13 August 2024

   Benchmark: Media Planning Tools

   WFA

   WFA member research on media planning tools

   Read more about "Benchmark: Media Planning Tools"
10. 
    Benchmarks & surveys

    31 July 2024
    Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology

    Benchmark: Social Media Marketing Tools

    WFA

    WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

    Read more about "Benchmark: Social Media Marketing Tools"
11. 
    Benchmarks & surveys

    5 July 2024
    Organisation & structure

    Benchmark: Global and local brand consistency

    WFA

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Global and local brand consistency"
12. 
    Benchmarks & surveys

    20 June 2024
    AIMarketing capabilities

    Benchmark: Generative AI Upskilling

    WFA

    WFA benchmark on upskilling marketing teams on the topic of generative AI

    Read more about "Benchmark: Generative AI Upskilling"