Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   31 March 2025
   Agency management

   Benchmark: Innovation in production

   WFA

   WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)

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2. 
   Benchmarks & surveys

   31 March 2025

   Benchmark: Marketing Mix Modelling (MMM) partners in EMEA

   WFA

   Which vendors are WFA members using for Marketing Mix Modelling (MMM), and what drives their choice? This latest benchmark…

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3. 
   Benchmarks & surveys

   27 March 2025

   Benchmark: Industry insights and intelligence

   WFA

   The latest WFA benchmark on Industry Insights is now available to members. 

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4. 
   Benchmarks & surveys

   26 March 2025

   Benchmark: Insights investments & budgets 2025

   WFA

   How are leading brands investing in consumer insights and market research? The latest WFA Insights Forum…

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5. 
   Benchmarks & surveys

   4 March 2025
   Organisation & structure

   Consultancies for global marketing organisation transformation

   WFA

   WFA member benchmark exploring the use of global marketing organisation consultancies

   Read more about "Consultancies for global marketing organisation transformation"
6. 
   Benchmarks & surveys

   14 January 2025
   Marketing capabilities

   Benchmark: Marketing academy development and management

   WFA

   WFA member benchmark on best practices for developing and maintaining a marketing academy

   Read more about "Benchmark: Marketing academy development and management"
7. 
   Benchmarks & surveys

   14 January 2025
   Marketing procurementOrganisation & structure

   Research: Global marketing procurement structures and operating models

   WFA

   Access WFA’s research on global marketing procurement structures and operating models.

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8. 
   Benchmarks & surveys

   10 December 2024
   Organisation & structure

   Benchmark: Global Marketing Organisation Scale

   WFA

   WFA member benchmark exploring global marketing organisation scale

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9. 
   Benchmarks & surveys

   26 November 2024
   Media transformation

   Ad spend growth to slow in 2025

   Open to WFA members only

   Tom Ashby

   The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…

   Read more about "Ad spend growth to slow in 2025"
10. 
    Benchmarks & surveys

    19 November 2024

    Benchmark: Sustainable communication, advertising production and advertising behaviours

    WFA

    WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…

    Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"
11. 
    Benchmarks & surveys

    11 November 2024
    Marketing operationsMarketing procurement

    Benchmark: Scope of Work (SOW) Process

    WFA

    WFA member benchmark exploring the SOW process

    Read more about "Benchmark: Scope of Work (SOW) Process"
12. 
    Benchmarks & surveys

    30 October 2024
    Organisation & structure

    Benchmark: Global Marketing Organisation Transformation

    WFA

    WFA member benchmark exploring global marketing organisation transformation

    Read more about "Benchmark: Global Marketing Organisation Transformation"