Posts about Benchmarks & surveys

Related content

1. 
   Benchmarks & surveys

   11 November 2024
   Marketing operationsMarketing procurement

   Benchmark: Scope of Work (SOW) Process

   WFA

   WFA member benchmark exploring the SOW process

   Read more about "Benchmark: Scope of Work (SOW) Process"
2. 
   Benchmarks & surveys

   30 October 2024
   Organisation & structure

   Benchmark: Global Marketing Organisation Transformation

   WFA

   WFA member benchmark exploring global marketing organisation transformation

   Read more about "Benchmark: Global Marketing Organisation Transformation"
3. 
   Benchmarks & surveys

   8 October 2024
   Marketing capabilities

   Benchmark: Sustainability Capability

   WFA

   WFA member benchmark on industry best practices for building capability specifically around sustainability topics

   Read more about "Benchmark: Sustainability Capability"
4. 
   Benchmarks & surveys

   1 October 2024
   Agency managementMarketing procurement

   Benchmark: Shopper Marketing

   WFA

   WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

   Read more about "Benchmark: Shopper Marketing"
5. 
   Press releasesBenchmarks & surveys

   25 September 2024
   Self-regulationMarketing law

   Co-operation between marketing and policy experts reaches unprecedented levels in Latin America

   WFA

   Levels of cooperation between marketing and policy teams in LATAM outscore that of their global counterparts, shows new WFA…

   Read more about "Co-operation between marketing and policy experts reaches unprecedented levels in Latin America"
6. 
   Benchmarks & surveys

   13 August 2024

   Benchmark: Media Planning Tools

   WFA

   WFA member research on media planning tools

   Read more about "Benchmark: Media Planning Tools"
7. 
   Benchmarks & surveys

   31 July 2024
   Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology

   Benchmark: Social Media Marketing Tools

   WFA

   WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

   Read more about "Benchmark: Social Media Marketing Tools"
8. 
   Benchmarks & surveys

   5 July 2024
   Organisation & structure

   Benchmark: Global and local brand consistency

   WFA

   WFA member benchmark on centralising marketing assets and resources into a singular platform

   Read more about "Benchmark: Global and local brand consistency"
9. 
   Benchmarks & surveys

   20 June 2024
   AIMarketing capabilities

   Benchmark: Generative AI Upskilling

   WFA

   WFA benchmark on upskilling marketing teams on the topic of generative AI

   Read more about "Benchmark: Generative AI Upskilling"
10. 
    Benchmarks & surveys

    13 June 2024
    Diversity & Inclusion

    Survey: DEI in Content Production

    WFA

    WFA member survey exploring company maturity and practices related to DEI in content production.

    Read more about "Survey: DEI in Content Production"
11. 
    Benchmarks & surveys

    6 June 2024
    Marketing capabilities

    Benchmark: Centralised Marketing Hub

    WFA

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Centralised Marketing Hub"
12. 
    Benchmarks & surveys

    4 June 2024
    ProgrammaticMarketing procurement

    Benchmark: Programmatic models

    WFA

    WFA member benchmark exploring how members are structuring programmatic models

    Read more about "Benchmark: Programmatic models"